Patrón Margarita Mock Campaign
THE CHALLENGE | to elevate Patrón tequila’s brand equity from “clubby” to “elegant”
THE SOLUTION | surveys showed that people view Patrón as a high-end “mixing” tequila, not a “sipping” tequila. Compared with other high-end tequila, Patrón’s bottle was the most widely recognized. Our solution to build the brand’s equity? Create a luxurious, premium pre-mixed margarita in the classic bottle shape and a full-scope advertising campaign to go with it.
SKILLS UTILIZED: primary research, creative direction, Adobe Premiere, product mock-ups, copywriting
Mini Margarita Packaging, designed to emphasize brand recognition by bottle shape alongside a sleek, unique package design.
Patrón Margarita vending machine for events and activations.
Influencer and VIP gifting packaging.
Influencer and VIP product launch invitations.
Out of home advertisement.
Social promotion.
Microsite mock-up.
Video Credits
Creative Direction: Lawson Burrows, Francesca Nervick
Casting, Production: Keren Ramos
Costume Design, Props: Sydney Emerson
Director of Photography: Adam Blair-Smith
First Assistant: Bennett Hobbs
Grip: Michael Baljet
Second Assistant, Camera, BTS Photographer: Afiya Nabil
Gaffer: Quintin Glover
Model: Sikiú Garcia
Model: Fiona Moss
Animation: Aditya Rajan
Drone: Grant Weaver