Ganni Fragrance

For my Ganni fragrance project, I conducted comprehensive scent trials with over 20 different facets to craft the perfect scent that embodies the essence of the Ganni brand. This hands-on experience deepened my understanding of how to translate a brand's identity into a fragrance, ensuring that every note aligns with Ganni’s bold, vibrant, and edgy aesthetic.

Beyond scent development, I utilized a range of skills to bring this project to life. I designed packaging that not only appeals visually but also resonates emotionally with the target audience, reinforcing the brand's image. I developed strategic distribution plans, selecting both online and on-ground retail partners to maximize market penetration and brand visibility. Additionally, I created an integrated marketing campaign that included innovative initiatives like pop-up scent gardens and unique collaborations, ensuring a cohesive and impactful product launch.

This project has honed my ability to understand and convey a brand's essence through various mediums, from the fragrance itself to its presentation and market positioning. It demonstrates my proficiency in scent development, packaging design, distribution strategy, and integrated marketing, making me well-equipped to manage and execute comprehensive branding projects.