Covert Disobedience: A Mock Gucci Campaign

THE CHALLENGE: to create a fashion film incorporating traditional techniques to promote a designer’s newest line

THE SOLUTION: inspired by Gucci’s SS23 collection, Covert Disobedience aims to capture the theme of duality from the show. The structured silhouettes, combined with the sheer and risqué undergarments and emphasized by the twins walking hand in hand in the show, suggest a play on contrast and reflection.

SKILLS UTILIZED: creative direction, premiere pro (editing, color correction, sound)